In 2018, Starbucks (NASDAQ: SBUX) set ambitious plans for growth in China, its second-largest market. TOKYO -- Starbucks has set out ambitious expansion plans for China, announcing on May 16 that it aims to nearly double the number of coffee shops there to 6,000 by 2022. They had successfully expanded its business in over 20 large or medium-sized cities of China and opened about 560 storefronts in these cities by 2012. Starbucks is planning to expand in China at a time when investor concerns are growing about the outlook for the worldâs second-largest economy. Starbucks is still generating strong growth rate. The potential for expansion in China is very compelling. By 2022, Starbucks management states the company will have stores in an additional 100 cities. Starbucks Corp beat Wall Street sales and revenue estimates on Wednesday, driven by new stores, digital ordering and delivery in China, and cold drinks in the United States. âStarbucks Entry to Chinaâ Although Starbucks encountered several challenges in the process of entering the Chinese market. Starbucks Expansion in China. The company estimated that it â¦ Starbucks achieved considerable knowledge about the Chinese market conditions and then began to open Starbucks stores in China. 1734 Words 7 Pages. It targeted nearly doubling its store count in the country by fiscal 2022 (relative to â¦ Starbucks has already captured a solid customer base in China and Japan, and it is aiming to expand in other parts of the region, especially in India. Since our entry into China in 1999, we have been focused on developing a company that is committed to sharing the Starbucks experience with Chinese consumers, âone cup, one person and one neighborhood at a timeâ while passing on classic coffee culture. Starbucks formed a joint venture with different partners at different times when it entered into Chinese market. In the first three months of the year, Starbucks' global same-store sales fell 10% as the pandemic hit locations in China and the U.S., its two largest markets. In January 1999, Starbucks opened its first store in mainland China at the China World Trade Building located in Beijing. Starbucks already has 6,000 stores in China, but it plans to open 600 new stores each year in China going forward. In additional expansion goals, the company said that in China, as reported by QSR Magazine, it will open 600 new sites in 2021, with 10 percent of that tally coming in the form of Starbucks â¦ Abstract This case study revolves around Starbucks ability to launch an aggressive expansion in China, a coffee frontier steeped in nearly 5,000 years of tea, Starbucks location-scouting skills and marketing savvy will be put to the test.